STOP WASTING YOUR MARKETING BUDGET!

Phil Bernstein PictureFREE WHITE PAPER SHOWS YOU HOW TO DOUBLE -- EVEN TRIPLE -- THE EFFECTIVENESS OF YOUR ADVERTISING!

You've probably met with more than a few advertising salespeople in your career. They come in with lots of charts and graphs... tossing around terms like "gross rating points" and "pass-along readership"... Then they show you a ranker with their station in the #1 position and tell you that you can buy a special package right now that will get you started on the road to riches.

You sign the contract hoping that this time your advertising actually works, but suspecting all along that it won't. Five or ten thousand dollars later, your suspicions are confirmed.

Let's face it -- a huge percentage of advertising is sold, written and produced by people who don't have any idea how to generate results. You know this first-hand, because you've bought some of it. Sometimes you think the whole process is just some kind of crap shoot -- occasional success happening just often enough to keep you coming back for more, but ultimately a losing game.

There's a better way to do it -- a way to design your marketing campaign so that the odds are in your favor. You can download a free report today that will show you how.

My name is Phil Bernstein.  For more than two decades I've worked with local businesses, helping them tell their stories, find more customers, and make more sales. Many otherwise very smart businesspeople are wasting tens of thousands of dollars -- sometimes hundreds of thousands of dollars -- each year on advertising that fails to generate new leads and additional sales.

    You may be one of them -- advertising month after month in an effort to "get your name out there"... writing checks every month when the bills come in... and wondering just what the heck you're doing wrong.

         So here's some very good news... you can make your ad budget work harder and smarter for you.

    My free report will show you how.

 
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       Over twenty years of analyzing campaigns, re-working them, and figuring out how to make them succeed has taught me that the successful campaigns have certain key principles in common. And I've isolated seven key mistakes that can doom your marketing to failure. These mistakes can be fixed -- but only if you know what they are, why they're mistakes, and what to do about them.

"For the past six years, Phil Bernstein has consistently come up with fresh angles and designed strong, attention-getting campaigns for my dealerships -- campaigns that sell cars.

              Joe Khorasani, President
              Premier Auto Group
              Portland, OR
 

 I've written a free report called "The Seven Deadly Advertising Mistakes and How to Fix Them". In it, you'll learn:

  • Why trying to reach the largest possible audience can actually hurt your results.

  • What your prospects are really interested in (hint: it's not you).

  • How many topics you should cover in each ad.

  • The one item that must be in your advertising if you want it to generate results -- it's amazing how many people leave this crucial step out!

  • Why you should stop agonizing about how to target the "right people" -- and what you should concentrate on instead.

  • Why you may be leaving money on the table even if your marketing generates new customers.

 
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"Professional landscapers depend on Shindaiwa outdoor power equipment to hold up for years under heavy use.  I asked Phil Bernstein to help raise awareness within the burgeoning "pro-sumer" market -- consumers who will spend the money on professional-quality equipment. Problem was, many pro-sumers didn't recognize the Shindaiwa name. Phil developed an extremely memorable radio campaign called "170 Engineers". The commercial was originally intended just for the Portland market, but we liked it so much that we licensed it for nationwide and international use. If you need help figuring out the best way to tell your story, Phil Bernstein is your guy."

               Mike Nichols
              VP, Business Development
              Shindaiwa, Inc., Tualatin, OR

"VanderVeer Center specializes on non-surgical anti-aging medicine such as Botox, lipodissolve, Restylane and laser hair removal. It's a very competitive business, and I'm always looking for  ways to attract new clients. I can depend on Phil Bernstein to provide strong marketing advice and creative ideas. From powerful advertising copy to promotions that bring in qualified leads, Phil knows how to help me tell a story that generates results."
 
                 Dr. Elizabeth VanderVeer
                 Owner and Medical Director
                 VanderVeer Center, Portland, OR



"Phil Bernstein understands his customers' customer.  He doesn't spend a lot of time telling his clients that his station is number one - he spends time showing them how to make their businesses number one in their categories.  He is completely results driven and knows how to provide a real return on investment.  He takes a common sense approach to marketing based upon years of experience and develops creative solutions for his clients to grow their business; I've seen it first hand!  Phil is the first person I would call whenever I need marketing advice that I can act on."

              Susan Nguyen
              Director of Market Development
              Belo Corporation/King5
              Seattle, WA





 
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Phil Bernstein
503-323-6553